




From the brand


Where Luxury Meets Pet Care
We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients, pH-balanced formulations, and gentle, science-backed blends that nourish skin and coat from the inside out.
Customer Favorites
What problem are we solving?
We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family.
What makes our products unique?
We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent.

Designed for Sensitive Skin
Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast.
Itch Relief Formula

Professional Whitening Power
Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results.
Advanced Whitening Care

Waterless Grooming
Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water.
No-Rinse Dog Shampoo

Every Need For Every breed.
Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin.
Deep Clean for Big Dogs
Tailored for Every Need
Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash
Our Commitment to Quality
At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works.

Pro Size. Premium Power.
Formulated for professionals—our gallon sizes and concentrated blends give groomers the power and performance they need.
Professional Gallon Sizes

Total Pet Wellness
Lillian Ruff is your source for Total Pet Care — premium grooming, oral, and ear wellness in one line.
Total Ear & Oral Care
Is Discontinued By Manufacturer : No
Product Dimensions : 11.14 x 6.97 x 3.62 inches; 1 Pounds
Date First Available : September 23, 2016
Manufacturer : Premium Shoppe
ASIN : B01LXYCVTT
Best Sellers Rank: #36,508 in Pet Supplies (See Top 100 in Pet Supplies) #52 in Dog Shampoos Plus Conditioners #296 in Dog Shampoos
Customer Reviews: 4.6 4.6 out of 5 stars (718) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Dual-Action Efficiency: Our Coconut Brightening Shampoo and Oatmeal Conditioner Set embodies the “less is more” philosophy by combining whitening and moisturizing benefits for the ultimate grooming results. This optimized formula ensures that you can achieve stunning whitening results while hydrating and nourishing your pets skin and coat. Experience the ultimate grooming results, leaving your pet’s coat vibrant, lustrous, and irresistibly soft.
Brighten & Whiten: Experience the transformative power of our Coconut Brightening Shampoo, meticulously formulated to enhance coat brilliance and whiten fur effectively. Infused with coconut extracts, this shampoo not only brightens but also deeply cleanses, leaving your pet’s coat refreshed and revitalized.
Gentle Hydration: Elevate your pet’s grooming routine with our Oatmeal Conditioner, a key component of the Lillian Ruff Coconut Brightening Shampoo & Oatmeal Conditioner set. Enriched with oatmeal, aloe, lavender, and coconut, it gently hydrates and nourishes your pet’s skin and coat, leaving them feeling soft, smooth, and revitalized.
Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets
8 reviews for Lillian Ruff Brightening Shampoo & Oatmeal Conditioner Set for Dogs – Safe for Cats – Tear Free Coconut Scent with Aloe for Normal, Dry & Sensitive Skin
Add a review
$38.95

Mayra Irizarry –
⭐️⭐️⭐️⭐️⭐️ Perfect for a shiny, healthy coat
⭐️⭐️⭐️⭐️⭐️ Perfect for a shiny, healthy coatI used the Lillian Ruff Illuminating Shampoo & Conditioner Set on my dog Maïa, and the results were beautiful. The shampoo cleans gently without drying, and the conditioner leaves her coat soft, shiny, and easy to brush. The scent is pleasant.Maïa’s fur looks healthier and brighter after each wash. Great quality and definitely worth it. Highly recommend
christina Skeehan –
I LOVE this shampoo and conditioner
I have been using this product for 2 years and am finally writing my review.I hate tear stains. I see them all over the place on light (particularly white) haired dogs and feel a little sad for the dog. My one dog has very watery eyes. He can get the dark line of tear stains in 1-2 weeks. This was the first shampoo that really got rid of any tear stains my dog had. I love the smell. My mother refers to my dogs as her grand puppies and asks me to bring them when I visit because they do not smell like dogs. Even wet, they do not smell like “wet dog”. I usually dilute the shampoo but it still makes a great lather and I think it gets down to my dogs’ skin this way. The conditioner has made it so that my dog doesn’t get tangles in his tail (that is 11inch long waterfall of hair) and the hair behind his ears is easy to comb through… in short no knots or dreads and brushing him out is not a huge ordeal. My other dog uses the oatmeal shampoo for dry skin. His hair is a little wiry but I use the conditioner on him- the wiry hair is a little stiff but it feels smooth and silky to pet. I love the shampoos and conditioners, I just got the ear cleaner and am happy with it, and I know that I’ll be buying the dry shampoo at some point just as a refresher because I love the smell.I have recommended this line of products every time I find out someone is shampooing their pet at home (versus a groomer). I get compliments about my dogs’ coats every time I go to the dog park or post a dog picture on my work’s slack. I’ve only had one reaction to the price. How much do I pay on my shampoo and conditioner… why am I not willing to spend a fraction of that on my fur babies so that they are sweet smelling and soft to snuggle with? It is not over priced. It is worth the money; it delivers on results. Unless your pet has some sort of allergic reaction (I don’t think that is likely in any way) to this product, you are going to be glad you bought it.
Mary Roy –
Safe for pets
Safe for pets, natural smell, long-lasting, lots of lather, tear-free, easy to brush, clean feel, shines fur, arrived when expected, and reasonably priced.
Yiayia –
Absolutely Great!!
Was skeptical at first, but extremely surprised at the end! Having a white dog she is very sensitive to even the most expensive brands of shampoos and conditioners that state for sensitive and allergies. I have tried numerous products. I was not sure on this product really because of the price. I was used to spending the amount for both of these on just one and even higher. The shampoo is great!! For the first time I can actually wash her whole head without her tearing up. My only mistake was I used too much. Use just a small amount at first it really lathers up well. the conditioner was wonderful! I let it stay on their skin for few minutes and then rinsed them. The after effects are great. Her coat was whiter and so was her sisters who is multi colored. The redness on their bellies is gone and for the first time in four years they are not itching and scratching, coats are like silk and still smell great after running outside and playing. The extra treat they send you are perfect. The doggie bag clip works great to attach to your keys of their chain. THANK YOU so much for your product!!!!! (Just FYI… I was not paid for this review and I am a very hard critic!)
Jill Shevokas –
Great Smelling
My dogs have never been so shiny! Weeks later they still smell very nice and their fur is softer than ever. Love this shampoo & conditioner!
Rebecca Cornell du Houx –
Leaves fur SOFT n FLUFFY
I have two big lovable Bernese mountain dogs who enjoy rolling in dirt and grim and it gets so bad that when they lay in the snow the white in their fur looks brown. True to their breed, they have very very VERY THICK beautiful fur that can be difficult to wash and de-tangle. The “Lillian Ruff Dog Shampoo Conditioner Set Coconut Brightening Shampoo & Soothing Lavender Coconut Oatmeal Conditioner – Tear Free with Aloe for Normal, Dry & Sensitive Skin (16 oz.)” makes such a HUGE IMPACT! I highly recommend this product and will continue to purchase the item without hesitation because not only does their fur turn as white as newly fallen snow (not peed in snow ;), it also becomes incredibly SOFT and SILKY and far easier to untangle. It’s like just utilizing the shampoo n conditioner does all the brushing for me- I barely have to brush them after or near as much as I was previously. It also smells good and lasts for 3 to 4 or more weeks ( which is great bc my dogs hate baths). I don’t know if it stings in their eyes bc I try to just use a washcloth on their adorable faces. I also don’t have to utilize much bc it lasts FOREVER and a little goes A LONG WAY! Highly recommend this product above others I’ve tried.
Jessica –
The best shampoo
My boy loves to dig in the backyard. This shampoo makes the dirt glide off so nice and leave his coat bright and soft. Plus it smells great! Not too strong but definitely covers up any “dog” smells.
Tammy smitty –
Best shampoo and conditioner for your fur baby
I absolutely love this shampoo and conditioner it leaves her coat so bright soft and smelling amazing and also the leave in conditioner spray used with it really finishes it off love love love