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Customer Reviews
4.2 out of 5 stars 106
4.5 out of 5 stars 76
4.5 out of 5 stars 79
4.5 out of 5 stars 74
Price
$19.95$19.95 $19.95$19.95 $19.95$19.95 $19.95$19.95
Use
Deshedding, Exfoliation, Deep Cleansing Deep Cleansing, Odor Removal, Exfoliation, Stain Removing Cleansing, Moisturizing, Odor Removal Deep Conditioning, Detangling, Moisturizing
Scents
Coconut Lime Lemon Sage Sandalwood Amber Sandalwood Coconut
Type
Pet Shampoo Pet Shampoo Pet Conditioner Pet Conditioner

When it Has to be the Best!
Trusted by groomers & infused with natural essential oils and powerful ingredients that work, we offer an assortment of grooming products safe for pets of all colors, sizes, and life stages.


Blended with the Finest Natural Ingredients
Nature has so much to offer our dogs! There are a number of natural ingredients that can help maintain your dog’s skin and coat health, which is why we have incorporated some of the best natural ingredients into our pH-balanced Ultra Concentrated Shampoo for dogs. Our proprietary blend of plant-derived botanicals harnesses the natural cleansing and moisturizing strength of ingredients like wild chamomile, Sage, lavender, and coconut. Provide your dogs with the relief and clean they deserve.
Infused with essential oils like lavender, coconut, and lemon Blended with extracts of Sage, Wild Chamomile, Garlic, Bee Propolis, Oak Bark, Comfrey Leaf, and Pansy Flower. Cleanses & Deodorizes Calming Lavender Coconut Scent
Lillian Ruff Professional Ultra Concentrated Dog Shampoo
Dilution Ratio of 30:1
Lillian Ruff Ultra Concentrated Shampoo has a dilution ratio of 30:1 making it excellent for lathering your dog’s coat for a deep clean without stripping the hair of its natural oil. Our formula is easy to shampoo in, and gentle to rinse out making it a favorite among Veterinarians, Professional Groomers, and Breeders. Our Ultra Concentrated Shampoo for dogs soothes and moisturizes normal and sensitive skin alike and helps restore the healthy luster, shine, and smoothness of your dog’s coat.
Dilutes 30:1 Light Lather, Quick Rinse Formulated for Sensitive Skin Infused with Botanical Extracts Paraben Free Safe For Frequent Use on Puppies and Mature Dogs pH Balanced for Dogs Made in USA

Cleanses & Deoderizes
Wash away a day of play in minutes! Lillian Ruff Ultra Concentrated Dog Shampoo effectively lifts dirt and removes odor, without stripping your pet’s skin or drying out their coat. The calming effects of our long-lasting lavender coconut scent make bath time an enjoyable experience for you and your pet. Towel dry or whole-body shake? Maybe a little of both.

Less is More: Easy Lather & Rinse
Lillian Ruff’s Ultra Concentrated shampoo is formulated with a dilution ratio of 30:1 making it a favorite among veterinarians, professional groomers, breeders, and multiple-pet homes. Unlike many competitor brands, A little bit of shampoo goes a long way by providing a rich lather and quick rinse for easy bathing and optimal grooming experiences.

Non-Irritating Formula
Just like humans, pets are susceptible to the damaging effects of harsh chemicals on their skin. Of course, like all Lillian Ruff products, you won’t find “baddies” like formaldehyde or parabens on our list of ingredients. Ensure your pet’s wellness by using Lillian Ruff’s extensive line of paraben-free grooming products to avoid skin irritations and keep your pet feeling better longer.

All Dogs, All Ages
All Lillian Ruff Shampoos and Conditioners pH balanced especially dogs and puppies making it safe to use on any dog! Our proprietary formula restores natural luster, moisture and shine to all coat colors and types. This gentle and effective concentrated shampoo can be used as a universal solution in multiple-pet homes.

Recommended by Veterinarians & Professional Groomers
Finding safe and effective grooming products can be a struggle. When you’re choosing grooming supplies for your pet you need to be sure they are made with high-quality, safe ingredients specifically formulated for your pet’s skin. Made in the USA and infused with natural ingredients, Lillian Ruff Ultra-concentrated pet shampoo is recommended by Veterinarians and professional groomers for its light lather, quick rinse, gentle formula, and lasting results.

Our Commitment to Quality
We continue to deliver products that are of the highest quality standards and difficult to find anywhere else, other than Lillian Ruff. Search Amazon for our other Lillian Ruff products. When only the best will do. You will love them. Best when used as a complete grooming regimen. Try them all out today! Your pet will smell amazing and their coat will be as soft as can be. Our pet grooming products are made right here in the USA.
Is Discontinued By Manufacturer : No
Package Dimensions : 12.24 x 10.08 x 4.21 inches; 8.47 Pounds
Date First Available : March 28, 2018
Manufacturer : Premium Shoppe
ASIN : B09MZJCM6D
Best Sellers Rank: #27,211 in Pet Supplies (See Top 100 in Pet Supplies) #235 in Dog Shampoos
Customer Reviews: 4.6 4.6 out of 5 stars (367) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
High Concentrate Shampoo: With 30:1 Dilution ratio and a rich lather that rinses off effortlessly, a little goes a long way with Lillian Ruff Ultra Concentrated Shampoo. Experience deep cleansing and nourishing softness with minimal product usage, saving you time and money while ensuring your pet receives the best care.
Intense Hydration: Lillian Ruff Ultra Concentrated Shampoo offers soothing relief from dryness, itching, and hot spots. Enriched with natural lavender and aloe, it deeply hydrates, replenishing the skin’s moisture while removing dirt and odors. Safe for all skin types, it effectively soothes dryness and dandruff, leaving your pet feeling refreshed. Pair with our Oatmeal Conditioner for the ultimate moisturizing skin care routine.
Calming Scent: Transform bath time into a calming experience with our ultra concentrated shampoo. Infused with natural lavender and coconut extracts, it soothes your pet with a relaxing aroma, leaving them feeling refreshed and relaxed after every wash.
Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.
8 reviews for Lillian Ruff PRO Formula Ultra Concentrated Dog Shampoo – Makes 4 Gallons/30 Bottles, 30:1 Dilution, Professional Pet Shampoo for Sensitive Skin | Deodorizing & pH-Balanced Made in USA Gallon+Pump
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$52.95

Momof5gigiof3 –
Cleans well gives a bit of a fluff smells good
It’s very good dog shampoo has a nice sent price is great! And the best part for my three poms is it has left the fur very soft it’s like silk, it dose give them a little bit of a fluff I have used others and it gives them more fluff but the sent dose not last long and in like two days it looks like I have not bathed them. Its dose clean well and dose not leave a build up on their skin like some others pic of after her bath and trim
Phillip Dixon –
Great scent, super concentrated so it last a long time, lathers well!
I am always anxious about trying new products but someone recommended this brand and I am not disappointed at ALL! It is easy to dilute, lathers very well, leaves coats squeaky clean and smells good, too! I will definitely purchase again!
AC –
Works really well
Really enjoy this for my dog with home grooming. Smells great and cleans well. I dilute it or for dirty spots (like the muzzle) I just use it concentrated it. The scent is wonderful and not too overpowering. Makes my dogs coat super soft and shiny and smelling great for days.
Lori Kane –
Doodle shampoo
Make sure you dilute it! Make your pup nice and soft and smelling great!
nutterbutter117 –
Nice smell
Love this shampoo! Was suggested from my mom who’s a dog groomer and I was a bit hesitant due to not being a fan of lavender. But I love the smell! The dogs feel so soft after and very shiny. A good value
Emakenig –
Fragancia duradera y resultados profesionales/Long-lasting fragrance with professional results
🇪🇸 EspañolEl shampoo es bueno, quizás no el mejor que he usado, pero sin duda está dentro de los mejores y definitivamente lo volvería a usar.Como peluquero canino, lo que más valoro en un producto de este tipo es la consistencia, incluso cuando se diluye con agua, la espuma abundante para cubrir más cantidad de manto, la fragancia agradable que permanece después del baño y el resultado final, con el pelo suave y con buen olor.Este shampoo cumple con todos esos puntos, destacando especialmente en la fragancia, que es fresca y duradera. Muy recomendable.⸻🇺🇸 EnglishThis shampoo is good, maybe not the absolute best I’ve ever used, but definitely among the top, and I would use it again without hesitation.As a professional dog groomer, what I value most in a shampoo is consistency even when diluted with water, good lather to cover more of the coat, a pleasant fragrance that lasts after the bath, and a soft, clean finish that leaves the coat smooth and smelling fresh.This shampoo delivers on all of these, with the fragrance standing out as its strongest quality. Highly recommended
Samantha Larson –
Love
Love the smell and works great on both my dogs (australian shepherd and samoyed). My samoyed is sensitive to fragrances and this shampoo doesn’t bother him at all. Also love that it is a concentrate. Lasts forever!
michal –
like it
very good prodact!!!